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When Gladys Markus graduated from her accounting course at Nigeria's Plateau State University last year, she had one thing on her mind: Starting a food business.
The then-22-year-old had been hawking tomatoes on the streets of Jos, the capital of Plateau State, as she saved up money to start the venture, which she called her "dream business," after giving birth to her daughter in 2017, the Guardian reports.
"I saw the opportunity and took it," she says.
"The story behind my business is my daughter.
I was a very beautiful girl who was into modeling and beauty pageants.
When I became pregnant, life went from a glamorous one to something I cannot put into words.
So, I needed to provide for my daughter.
And because foodstuff was the major challenge in my area, as earlier explained, it was a safe decision for me."
After studying "accounting, planning, management, and investment," she opened up Tomatoes Market in April of this year.
"I am already dominating the whole market," she says.
"I sell all gains, in small and large quantities, by supplying to companies and schools, and distributing to market women.
I also sell vegetables, oils, fish, stockfish, etc.
I started
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Social Entrepreneurship
Spotlight
Social Entrepreneurship: The Right Balance of Doing Good and Doing Well
Social entrepreneur and co-founder of nonprofit Jolkona, Adnan Mahmud, discusses his definition of a successful social entrepreneur. He describes the social entrepreneur as someone who has found the right balance between doing good while doing well.
