Value Innovations Address Health Concerns Amid Rising Costs

Rising costs for everything from groceries to prescription drugs are taking a toll on consumers around the world.

A new survey of 2,500 people in China, Japan, South Korea, the UK, and the US found that four in 10 find health and wellbeing nutritional products too expensive, with one-third saying rising costs have made it hard to continue buying them, per a press release.

Even so, health and wellbeing remains a top priority, with 67% citing it as their top priority.

"Even with the tightening purse strings, we continue to see bright spots in the wellbeing nutrition space as this will remain top of mind for consumers," says a Fonterra brand officer.

For instance, 65% of people surveyed plan to make dietary changes to improve their health and wellbeing in the next year.

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Vertical farms are designed in a way to avoid the pressing issues about growing food crops in drought-and-disease-prone fields miles away from the population centers in which they will be consumed.



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