Social Care Startup Lifted Raises £1.5M for End-to-End Elderly Care Platform

London-based social care startup Lifted, founded by Rachael Crook and Sam Cohen, has raised £1.5 million in seed funding for an end-to-end elderly care platform.

The Care Management Platform is a way to schedule visits, keep a check on tasks that have been completed and receive notifications when care begins and ends.

Lifted is a CQC-regulated care provider, which gives families real-time updates on care and a set of wellness data about their loved ones.

The platform includes a default rate for £19 an hour for hourly care and £950 a week for live-in care. Clients can choose to purchase this as an additional service for which they will charge a subscription fee.

Lifted's future plans include combining professional care and in-home technology, and developing AI-based analytics to predict and prevent health deterioration.

The startup was incubated inside Zero 1, a new corporate venture builder founded in 2018 by Finn MacCabe, Damian Cristian and Guy Conway.

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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”



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