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"After going through hell receiving a diagnosis, feeling like you're losing your femininity, your hair is an important part of your identity," Nicola Wood tells the Northern Echo.
So when the British woman was diagnosed with breast cancer at age 36 in 2016, her thoughts turned to body image and her wig.
"Many women I spoke to were just being handed a wig that didn't look real without any proper consultation, individualization, or personal care," says Wood, who now runs the Wonderful Wig Company.
"This has such a big impact on someone's mental health when they are already going through so much."
Wood, who's now eight years into her cancer treatment, says support is needed before, during, and after hair loss, "which was often not the case, and this has such a big impact on someone's mental health when they are already going through so much."
So the 45-year-old trained her hair salon in Sunderland to become a wig shop, and now over 10,000 women and 2,000 children have been supplied with a custom-made wig.
"I wanted a woman in Carlisle to receive the same amount of care and support as a woman in County Durham," says Wood, who now has two salons in the North East.
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Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
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Social Entrepreneurship
Spotlight
When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.
