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The World Economic Forum is putting its money where its mouth is, in the hopes of helping the world live longer.
The forum has launched the Prospering in Longevity Challenge, a three-year initiative with financial services company UpLink that aims to "help people make their decisions easier and accessible to help them live longer," per a press release.
The idea is to spur innovation in three areas: health, well-being, and financial resilience.
"We are partnering with the World Economic Forum and UpLink because of our shared sense of urgency to find inclusive and innovative solutions to help people worldwide live longer healthier while better lives," UpLink's Global Chief Sustainability Officer says.
The first of the three challenges is focused on financial resilience; the other two are focused on improving health and well-being, and the third is focused on climate change and sustainable forest management.
The winners of the first two challenges will be announced in July, and will be able to apply until July 22, 2024.
John Hancock, the parent company of UpLink, says it's "committed to scaling innovative solutions that strengthen financial resilience across longer lives."
(Here's how to stay young.)
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