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Bob Moore founded Bob's Red Mill Natural Foods with his wife, Charlee, in 1978, and the Oregon man was "instantly recognizable to millions as the face on every package of whole-grain flours, cereals, baking mixes, and hundreds of other products shipped to 80+ countries from the company's Milwaukie headquarters," per a press release from Oregon Health & Science University.
But the man the university calls an "internationally recognized icon of nutrition and health" died Saturday at age 94.
He was "an extraordinary person, but more than that he was a dear friend who will be greatly missed," says OHSU professor emeritus Kent Thornburg, who adds that Moore's "instinct to put the health of people over his profits" led him and Charlee to donate $25 million to the Bob and Charlee Moore Institute for Nutrition & Wellness at OHSU, which the couple started in 2011.
The Moores "found a powerful scientific basis for the message they had championed for decades: Good nutrition is the key to lifelong health," says Thornburg.
"That simple philosophy guided their business practices and reflected their deeply held personal values, and through the Moore Institute, has the potential to change lives for generations to come."
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