Medifast, Inc.
MED recently announced that it will be launching its OPTAVIA ACTIVE line of sports nutrition products.
The move is in line with the company's "Fuel for the Future" initiative, which aims to make the company's operations more efficient by improving the supply chain, making its manufacturing better, and upgrading IT systems.
The company is also working to reach out to the Hispanic community by translating its materials into Spanish and trying out Spanish-language ads, reports the Wall Street Journal.
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