Walmart is donating $1 million to help people in the Gaza Strip who have been affected by the recent conflict between Israel and Hamas, the New York Times reports.
"With the pause in fighting, the Walmart Foundation is committing $1 million to support Direct Relief, a nonprofit organization that will help provide emergency medical aid to civilians in Gaza as conditions permit," Walmart said in a statement.
"Our hearts remain with our associates, customers and members who have been personally impacted, as well as all those suffering as a result of this situation."
Walmart made a similar donation to Israel's Magen David Adom emergency services group last month, the Times notes.
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While philanthropy, social responsibility and corporate governance all already play a role, we will probably see more powerful contributions when companies embed social innovation into their core business strategies and operations.