According to the report by the Yale Rudd Center for Food Policy and Obesity, Cereal companies have improved the nutritional quality of most cereals that are directly marketed to children, but they also have increased their advertising for many other least nutritious products.
The Cereal FAcTS report quanitifies changes in the nutritional cereal quality and children's exposure to cereal marketing.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.